Don’t drink poison just because you’re thirsty.

This week I found this quote from Jay Shetty that read “don’t let your loneliness make you reconnect with toxic people. You shouldn’t drink poison just because you’re thirsty”.

Man, that hits hard. And it’s true!

In Jay Shetty’s book, Think Like a Monk, he notes (and I’m paraphrasing) that it’s better to be alone than to drag on bad relationships.

And it’s absolutely true. These types of relationships make a huge impact on how we experience the world. They can depress us, keep us from healing, and keep us from growing. …


Addition by Subtraction

I’ve been insanely blessed with the growth of Blue Light Media over the last few years. Today I get to work with the most incredible team with some really fantastic brands, and there’s been a few times lately where I sit in my office in awe of what we’ve been able to accomplish together. It’s been a crazy ride that went from me working by myself at coffee shops to a team of12 highly talented professionals in a beautiful office in Costa Mesa.

But it didn’t come without some sacrifices. In some cases, it was money or time with friends…


Traits of Successful Pros

While building Blue Light over the last 7 years, I’ve had the opportunity to work with a ton of incredible people both within our walls and externally. And through that, I’ve seen some fantastic professionals and ones I’ve felt that maybe haven’t grown into their job title yet. So I wanted to share some of the qualities of the people that have been the most successful within the walls of our agency, and what I’ve observed outside of our offices as well.

  1. Effective planning is an understated skillset and an essential aspect of leadership and management.
  2. Excellent presentation skills (now…

Set your DTC brand up to be a smash hit with these prep steps

Originally Published on Entrepreneur.com on September 17th, 2020.

Photo Credit: HAKINMHAN | GETTY IMAGES

One of my favorite aspects of my job is helping founders bring their vision to life and launch their brands. Yes, it’s absolutely exciting to work with a brand when they’re already established, but being in those first meetings developing a go-to-market strategy for a brand that’s so new you can still smell the adhesive on their package just hits different. …


Effectively marketing to Generation Z can be a bit of a challenge to those belonging to other generations. Very much its own co-culture, Gen Z has its own social norms, lingo, and relationship with marketing and advertising. These defining characteristics are important to understand when seeking to understand how to best communicate with the generation.

Therefore, there are a few general rules that marketers should understand and live by when trying to relate to and reach Gen Z in a marketing strategy:

Use a Relatable Yet Authentic Voice

Using a voice that is relatable and authentic, yet still lighthearted and humorous is incredibly crucial for building…


A collaborative piece by Blue Light Media.

Every new year brings new challenges for brands to grow within the digital landscape. Whether it’s learning to navigate new platforms like TikTok, or keeping up with best practices set by Facebook and Google, the life of a brand and their marketers is one that’s always evolving. Unfortunately, this year one of those challenges is Coronavirus (COVID-19), which was declared a pandemic as of March 11, 2020, by W.H.O. (World Health Organization). Staying protected and healthy should always be at the top of everyone’s priority list. …


An Overview by Lynn Aiko

Before we get started, I gotta give daps where daps are due. This overview was provided by Lynn Aiko as an internal message to our team as we start to develop strategies for our partners on the platform.

Lynn is the Production Manager and Lead Stylist at Blue Light Media. Also who I go to for the latest trends in pop culture on a regular basis.

Here are the latest TikTok Stats

• TikTok has 800 million active users worldwide

  • In less than 18 months, the number of US adult TikTok users grew 5.5 times.

At the start of the fourth quarter of 2017, there were…


Working with Influencers Becomes More Important Than Ever

Today, working with influencers has become more important since holding lifestyle shoots becomes near impossible with orders to work from home and shelter in place. Influencers won’t just help you drive awareness and sales, but they’ll also become an important part of your creative process. Many influencers create their own content which can help you fuel other campaigns.

Why Should My Brand Work With Influencers? The list could go on for this question but here are a few key reasons you should consider:

  • Reach + Trust: Influencers have the power to reach an audience that a brand might not…


We’ve become a remote marketing agency. For now, anyway.

I was sitting in the conference room of the Blue Light Media headquarters the other day, staring at each of our teammate's vision boards on the wall. As I was staring at the intentions we had set for ourselves I broke what I could only describe as a nostalgic smile at the irony of our collages because, among the photos of family, dream cars, and affirmations, I realized that a few of us actually included photos of elaborate offices overlooking metropolitan skylines. …


Many photoshoots for CPG brands are being canceled due to bans on public gatherings to help limit the spread of coronavirus. Here are a few things you can do to continue to (safely) create content.

  1. Look to your current roster of influencers, preferably those who already have products to produce more content on your behalf. Influencers are more than a way to get eyeballs on your brand, they’re now more than ever an important part of your content creation process.
Via RealMilkandHoney and Allhailblog on Instagram

2. Check Instagram for tagged photos created by your customers.

Mikhail Alfon

President of Blue Light Media| Helping companies and individuals build brands on social media. Let's chat: @miqk on everything

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