7 Keys to Successful Influencer Marketing

Working with Influencers Becomes More Important Than Ever

Today, working with influencers has become more important since holding lifestyle shoots becomes near impossible with orders to work from home and shelter in place. Influencers won’t just help you drive awareness and sales, but they’ll also become an important part of your creative process. Many influencers create their own content which can help you fuel other campaigns.

Why Should My Brand Work With Influencers? The list could go on for this question but here are a few key reasons you should consider:

• Reach + Trust: Influencers have the power to reach an audience that a brand might not be able to reach on their own, and they also have a following of people who are there because they trust that influencer and are likely to look into/purchase a product they are told about.
• Driving Sales: many brands have seen a rapid increase in sales from influencers because of their reach. Some of our influencers have even produced 9x ROI (Return on Investment)

Join our Influencer Marketing Deep Dive on April 10th, 2020. Use promo code “Family” to get $50 off your ticket price! Click here to register.

Make the perfect influencer kit

Who doesn’t love a good unboxing video? Making a kit for your influencer is a great way to get them excited about using the product and is also cool for their viewers to watch. You can fill the kit with any promotional items of your choice.

Choose the right influencer

Quality of followers > number of followers! When choosing an influencer for your brand, of course, a large following is good, but you want to make sure there is meaningful engagement happening between the influencer and their followers. Making sure your influencer’s content aligns with your brand’s voice and that they aren’t too overzealous with selling products.

Audience info you should know:

• Location
• Age range
• Gender

Macro vs. Micro

Choose with your goal in mind!

Get a signed agreement

Keep expectations clear! Like any business agreement, it’s good to have a clearly written copy of terms and conditions so both parties are on the same page about costs and content.

Even if your agreement with an influencer is strictly based off of trade, we’ve found that a written agreement helps ensure that your influencers will post according to the guidelines. It also helps establish legitimacy for your brand, which many of your influencers will appreciate.

Use your budget wisely

There is still some gray area when it comes to influencer marketing budgets so here are some estimates we’ve found helpful.

Optimize all platforms for sales

Don’t just throw it out there and hope for the best! When working with an influencer, you want to make your brand’s instructions as detailed as possible to make decisions easier for the consumer. Here are some tips to help:

• Offer an extra discount for followers
• Hone in on specific product and message
• Remove influencers that aren’t producing sales & give more attention to those who are

Know how to measure success

Check your progress to determine improvement!

Use influencer’s metrics rather than screenshots and don’t forget to check during these crucial times:

• 24 hours after the post goes up
• 3 days after the post goes up
• 1 week after the post goes up
• 1 month after the post goes up

Some other techniques are:

• Product exchange: this has also been a proven solution to increase sales while not having to reach too far into your budget. Gift your influencer your product in exchange for exposure on their page.
• Track links: if a link has a high click rate but no purchase it means the landing page was not good. However, if the link has a low click rate it means the influencer was not good.

Ready to learn more about influencer marketing and how it applies to your brand? Register for our webinar happening April 10th, 2020 where you can ask all your questions live, get guides, worksheets and 30 days in a private Slack channel to help you launch your campaign as soon as possible. Click here to register and use the promo code “family” to get $50 off.

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